Media In The Pub is a new forum for debates and discussion about the media and how it’s changing. It’s held irregularly in Sydney.
The nights are designed to provide something different from big, structured conferences, something different from reading blogs and experts’ websites and something different from an evening lecture. It’s a bit more structured than shooting the breeze with your colleagues at the local bar. But Media In The Pub also borrows something from all of those.
We invite a range of people to make sure that you’ll come across views and experience that you haven’t heard before, but we hope you’ll come along prepared to contribute as well.
It’s being run by Fergus Pitt, and Barry Saunders but we’re very open to hearing from you if you’ve got suggestions for future topics or future speakers, or ways to make Media In The Pub even better.
Recent Links That Are Relevant to Media In The Pub
(It may not be immediately obvious why these are relevant, they’re just links we’ve labelled with “mediainthepub” using delicious.)
"In Sydney, a special skunk works has been established, codenamed 2011, to rethink what News does, and how it does it. This project goes beyond simple web redesign, and is top secret. " Via Jason Wilson... and I suppose a large newspaperThe number of people online who click display ads has dropped 50% in less than two years, and only 8% of internet users account for 85% of all clicks, according to the most recent "Natural Born Clickers" study from ComScore and media agency Starcom. As the pool of people who click on banner ads rapidly decreases, it begs the question: Is the long-used click-through rate now officially useless?"I refer [Fairfax] to the priceless explanation of Western Bulldogs’ player Jason Akermanis about the fact that he got too drunk, too early, to make it to the Brownlow Medal count on Monday night:
“I had a really good plan in place to get there. But it's fair to say I miscalculated a few things, and as such didn't execute the plan all that well.” His wife, all dressed up, was not pleased.
Like Mr Akermanis, and other listed media companies, Fairfax has an awkward problem: it is intoxicated on profits from the traditional source (newspapers) which are given a low-growth price earnings multiple by investors, and they need to get to the Brownlow (a high-growth, internet PE ratio)."